![]() ![]() Brazil is an important hub to benefit from the flourishing Latin American start-up ecosystem, as well as being home to one of Jaguar Land Rover’s production facilities.Ĭubo Itau, located in São Paulo, currently hosts hundreds of start-ups covering several industries like fintech, agribusiness, healthcare and retail. In addition, Jaguar Land Rover has signed two partnership agreements in Brazil with Cubo Itau and Firjan. Activities will be located close to Jaguar Land Rover’s headquarters in the West Midlands, the heart of the UK’s automotive industry. The platform will also provide access to a global ecosystem of potential partners, enabling the organisation to test new technologies and business models. By collaborating with innovators and sector experts, the Open Innovation programme will help the business identify digital services, products, tools, and processes for it to achieve its goal of net zero by 2039, while creating new value chains for the business.Īs a Founding Partner of Plug and Play UK, Jaguar Land Rover is building an ecosystem of start-ups and scale-ups that will create jobs and opportunities for the digital economy. The announcement is part of Jaguar Land Rover’s Reimagine strategy: to be the creator of the world’s most desirable, luxury vehicles for the most discerning of customers. In addition, two separate partnerships with Cubo Itau and Firjan will provide access to the vibrant Latin American start-up ecosystem. Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability.Īs part of the new global strategy, Jaguar Land Rover will launch a first-of-its kind innovation hub in the UK, in partnership with the corporate innovation platform and investor, Plug and Play. Wednesday 27 April 2022, Gaydon, UK: Jaguar Land Rover has announced a new Open Innovation strategy, to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and customers.
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